The Fish Hotel

The Fish Hotel is a luxurious getaway hotel for fish of all shapes and sizes. It's mission is to provide fish owners and fish with a secure place to swim. 

 

It seems like...

There is lack of opportunities for fish to explore new views and meet others.

 

Fish owners are struggling to find someone to care for their fish when traveling.

 

Some fish are simply in need of some privacy to swim and have a stress-free tank of their own.

 
How might we provide safe, stress-free waters for fish and their owners.
 

Key Touch Point

The main touchpoint in this service is the website. It allows fish owners to make reservations and provides information about room availability. 

 
 

Hoax Website

This website was created as a hoax. While hoax can often be a one-liner trick or joke, the goal of this website was instead to construct a universe utilizing my imagination. It also allowed me to hone on my practical coding skills to make it look "believable" in order for it to work. It was coded using HTML + CSS. Check out the live site here. :)

 
 
The viewer should experience a dilemma: is it serious or not? Real or not? For critical design to be successful, viewers need to make up their own mind.
— Fiona Raby and Anthony Dunne from Speculative Everything