W2 // Women & Wine
W2 is an organization that supports women in the Bay Area who are pursing a career in the Wine Industry. We provide women with a platform to learn and connect with one another. We want to ensure women will continue to thrive and advance in leadership roles.
It seems like...
There is lack of opportunities for enthusiasts to reach out to mentors and guides.
Women go into the industry and pursue the Sommelier exams to gain respect and give themselves something to strive for.
Female sommeliers seem eager to help out their younger counterparts, giving them opportunities that were hard to find just a decade ago.
“How might we acknowledge women’s advancement in the industry and provide them with more networking and mentoring opportunities.”
Key Touch Points
Touch points for this service include an informational website and publicize materials.
Informational Website
On the website, you can learn more about W2 // Women & Wine bimonthly networking mixers that provide women with the opportunity to learn about the newest wine trends, meet potential employers, and learn from one another. W2 // Women & Wine events also hold wine auctions to raise money to further wine education for women, guest speakers, and wine workshops.
Publicize Materials
To raise awareness of W2 // Women & Wine events, wooden coins are distributed as discounted entry to events. These are collectable wooden coins inspired by wine barrels. They would be found in wine bars and wine shops.